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获奖论文名单
2017JMS年会大会优秀论文获奖名单
发布时间：2017-12-01
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2017JMS年会大会优秀论文获奖名单 |
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| 奖项 | 作者 | 论文题目 |
| 大会最佳论文奖 | Chunyu Li，Yiwei Li，Peng Ling，Xiangnan Feng and Jianmin Jia | The dynamics of managerial responses and its impact on sales |
| 大会优秀论文奖 | 陈欢、毕圣和庞隽 | 开端时间标志对高唤起型产品偏好的影响机制 |
| 大会优秀论文奖 | 庞英、吴莹皓和蒋晶 | Magic numbers: expressing information in odd numbers increases preference for healthy food |
| 大会优秀论文奖 | 何佳讯、黄海洋和吴婉滢 | B2B背景下买卖双方品牌价值观一致性对关系质量的影响效应研究——品牌认同的中介作用与品牌敏感性的调节作用 |
| 大会优秀论文奖 | 吴邦刚、余琦和陈煜波 | 基于全生命周期行为的会员等级体系对顾客购买行为影响——基于断点回归的证据 |
| 大会优秀论文奖 | 董晓舟和晁钢令 | 多渠道零售企业O+O战略的协同效应研究——基于顾客RFM面板数据的实证研究 |
| 大会优秀论文奖 | Qixing Li and Wenyu Dou | “Like Ad, Like content”: evaluating the use and effectiveness of content-based advertising in China's social media - a content analytic study |
| 大会优秀论文奖 | Wumei Liu and Xiuping Li | Having power, giving more? The effect of psychological power on consumers 'charitable giving of time |
| 大会优秀论文奖 | Tingting Zhao, Xiucheng Fan, Hong Ling, and Nuoya Chen | Hand's direct exploration: how does touch interface affect consumers’ information processing |
| 大会优秀论文奖 | Xue Wang，Xianzhi Dai and Kao Si | When does scarcity mindset promote altruistic behaviours? A waste reduction perspective |