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获奖论文名单
2015年中国营销科学博士生论坛甘碧群优秀论文获奖名单
发布时间：2015-11-20
|
奖项 |
题目 |
作者 |
单位 |
|
一等奖 |
Safeguarding or Coordination: the Different Roles of Contracts in Governing Interfirm Relationships and the Moderating Effect of Interdependence | Shen Lu，Wang Yong，Zhuang GuiJun，Teng WenBo | Xi’an Jiaotong University，Dongbei University of Economic and Finance |
|
二等奖 |
Deal Popularity, Price Promotion and Consumer's Bidding Behavior in Varying-Price Group-Buying Auction | Dan Zheng，Hai Che，Zhe Zhang | Fudan University，Indiana University |
|
二等奖 |
个体会趋明避暗吗？明暗对新产品采用影响研究 | 张宇，杜建刚，夏兰 | 南开大学，Bentley University |
|
三等奖 |
On the Use of Overt Anti-Counterfeiting Technologies | Yuetao Gao | National University of Singapore |
|
三等奖 |
The presence of problem and solution information in nonverbal advertisements | 孙怡夏 | 香港中文大学 |
|
三等奖 |
The Effect of Empty Space on Message Impact | Canice M.C.Kwan，Xianchi Dai，Robert S. Wyer, Jr. | The Chinese University of Hong Kong |
|
提名奖 |
Too Big to Fail or Too Small to Succeed The Effects of Negative Reviews on Product Sales | Joy Jiang | Hong Kong Lingnan University |
|
提名奖 |
控制相容还是坍塌：企业间多层次协作机制的交互影响及其绩效研究 | 吉莉，高维和 | 上海财经大学 |
|
提名奖 |
广告信息框架对消费者虚位产品预订意愿的影响：基于感知稀缺性与感知欺骗性中介模型 | 刘建新，李东进 | 南开大学 |
|
提名奖 |
Cash Payment Leads to Lower Selling Price? The Roles of Vividness and Cognitive Focus | Xiaobing Xu，Rong Chen | Tsinghua University |